3 Reasons Marc Anthony Will Save Salsa

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Marc Anthony is back! Last night, the Puerto Rican superstar rocked the Billboard Latin Music Awards with a rousing performance of his new single, “Vivir Mi Vida,” off his first album of original content in almost a decade. The audience, full of Latin pop stars (Romeo Santos, Paulina Rubio) and telenovela mainstays (Gaby Espino, Sonya Smith) remained on their feet throughout Anthony’s performance. Dressed in a tuxedo sans a bowtie and with his shirt unbuttoned, Anthony let loose with his wide vocal range and onstage dramatics (his classic punching the air move).

One of Puerto Rico’s current stars, Tito El Bambino, joined Anthony to perform their duet, "Por Qué les Mientes." Yet, even the reggaetonero-turned-crooner sounded like an American Idol reject next to el rey. Anthony’s spirited presentation gave us hope for salsa, a genre that has been dormant since his last album, Valió la Pena. If anyone can resuscitate salsa, it’s the New York born singer. Here are three reasons Marc Anthony will save salsa.

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About this author1

Jesus Trivino,

Born and raised in Brooklyn, NY, Jesús Triviño Alarcón began his professional journalism career at Vibe. At 25, he became editor-in-chief of Fuego, the first national English language Latino men’s magazine, and served as senior editor for Scratch, a magazine dedicated to hip-hop producers and DJs. Since then he has guided the editorial direction for MyNuvoTV.com, the online component of the Latino lifestyle cable network, and BET.com's music shows and specials including 106 & Park. Additionally, he has written and reported for the NY Daily News, SLAM, The Source, XXL, Inked, SOHH.com, People.com, Essence.com, and many more. In his 13-year career he’s interviewed countless celebrities including Carmelo Anthony, Demi Lovato, Marc Anthony, Rosario Dawson, Willie Colón, Jay-Z, Nas, Jessica Alba, John Leguizamo, 50 Cent, Kanye West, among others. Today, as Latina’s Entertainment Editor he’s constantly thinking WWJD—What Would Juanes Do? Follow me on Instagram @JesusTalks and Twitter @JTrivinoAlarcon.

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