WATCH: Pitbull Gives ‘Nightline’ a Taste Of His Life In 24 Hours

A son of Cuban immigrants, Pitbull has always been extremely proud of his roots. When asked if his Latino identity has helped his career, Pitbull said it definitely has.

“Being Latino absolutely helps – all of a sudden we’re the culture that they want to tap into,” Pitbull said. “I think what makes our culture very special is for the simple fact that we have buying power and we’re a loyal consumer.”

Vega and Pitbull also arrived in his beloved Miami hometown, where Pitbull is building what he hopes will become his legacy outside of music – a charter school which is set to open next month. We won’t spoil the rest for you – watch the rest of Nightline’s story on Pitbull below:

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