Diversity Report Card: CBS
06/01/2010 - 15:00 ||
Many people believe that the only way to get more Latin actors in front of the camera is to have more of us in executive positions behind the camera. There is proof that when a Latina runs a TV network, there are more opportunities for Latinos. Exhibit A: CBS
While most networks fail when it comes to casting Latinos, CBS—whose President is Puerto Rican executive Nina Tassler—actually does a decent job. Of the 20 Primetime shows that air on CBS, there are six Latino leads: Cubano Danny Pino (Cold Case), Adam Rodriguez and Eva La Rue (CSI: Miami), Miguel Sandoval (Medium), Lana Parilla (Miami Medical) and Chilean actress Cote de Pablo (NCIS). I know that doesn’t sound like a lot (and really it isn’t) but when you compare those six roles to zero lead roles for NBC and FOX, it starts to look pretty impressive.
But CBS has a lot of work to do before we can call it "Latino-friendly." All of their comedies, including; Accidentally on Purpose, The Big Bang Theory, How I Met Your Mother, and Two and a Half Men feature entirely white casts and that is no laughing matter.
It's not Tassler’s fault. After all, this is the same woman who gave the green light to the short-lived Cane in 2007. But Nina, you’ve still got some work to do!
FINAL GRADE: B+