Is Anahí’s New Commercial Sexist?

A new Snickers commercial starring Anahí has sparked controversy after being labeled sexist by several organizations. In a short red dress, the 28-year-old Mexican actress/singer suffers a nasty fall after a failed ride down a bicycle ramp. A guy tells the singer that she acts like a “nena” whenever she’s hungry, while another friend laughs along. After she munches on a Snickers, Anahí transforms into "herself," a guy named Carlos.

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The commercial is in tune with the overall message of Snickers’ “You’re Not You When You’re Hungry” campaign, which pits drastically contrasting portrayals of the same person, often as the grouchy opposite sex when they’re “hungry.” Mexico’s National Council to Prevent Discrimination claims the commercial with Anahí presents women in a negative light. The National Institute of Women (Inmujeres) agrees, stating that the television ad isn’t the proper way to portray women.  Effem México, which represents the company behind the chocolate bar, said it conducted a poll with women participants before launching the campaign which did not indicate that the participants felt the commercial was discriminatory.

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Anahí’s commercial isn’t the first of its kind. An older Snickers commercial features legendary singer Aretha Franklin being grouchy in the backseat of a car during a road trip with friends. She complains about the car’s air-conditioning and is given a Snickers bar by her fellow passenger, who says “Jeff, eat a Snickers please. Every time you get hungry, you turn into a diva.” After taking a bite out of the chocolate bar, Franklin transforms into her “true” self—a young man named Jeff.

Watch the commercial for yourself below and tell us what you think:

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