Adriana Lima's Newest Project Involves Finding America's Next Beauty Star


Adriana Lima is following fellow Victoria Secret Angel Heidi Klum’s footsteps.

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The 35-year-old is hanging her wings and hosting a new beauty competition series on Lifetime called American Beauty Star. The show will feature 12 celebrity stylists and salon professionals competing in a number of challenges, from creating high-end look to glamorous creations for red carpets and runway shows. Makeup artist Sir John will mentor the contestants, while former Vogue beauty director Sarah Brown will be a judge alongside celebrity guests and beauty industry influencers.

“We are thrilled to be in partnership with A+E on the series, as it’s the perfect home for our highly engaging and entertaining beauty competition series,” Executive Producer Norton Herrick of Herrick Entertainment said. “Global sensation Adriana Lima will host alongside a slate of the highest-caliber names in beauty and lifestyle. The collection of talent and creativity makes the series a must-watch for beauty enthusiasts of all ages and interests.”

However, this is not the first beauty series for the network. American Beauty Star will join Glam Masters, another beauty competition series on Lifetime, executive produced by Kim Kardashian West. The series that will follow beauty bloggers competing for a spot on the reality TV star's glam empire.

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Production for American Beauty Star begins in L.A. this June.