Forget the Kardashians.
Ryan Seacrest has a new project targeting Latinos. The American Idol host and media mogul has sold 13 two-hour episodes of a music competition with the working title Duelo Musical: Super Estrella (SuperStar Showdown) to the Spanish-language network Telemundo; however, the format will be way different from the hit Fox competition that launched his career.
The new show, which is being developed in an English-language format for NBC, will instead have aspiring singers battling each other for the title in four rounds of music-based challenges. But similar to Idol, the audience will vote on the winner.
“Latin America has always produced incredible musicians who have influenced global pop culture. Because of this, RSP has been focused on developing programming to reach the Hispanic audience for some time,” Seacrest shares with The Hollywood Reporter.
This will be the network's second musical competition series since the premiere of La Voz Kids (The Voice Kids), which was renewed for another season. The reality competitions prove to be working for the network, which finished their best first-quarter in history with 20% growth in 2012-2013, according to Nielsen data.
Do you think the show will be as successful as American Idol? Will you watch?