Pitbull has teamed up with Kodak, along with Drake and Trey Songs, for the "So Kodak" campaign to promote the new line of Easyshare cameras.
“It’s such an honor to be involved with such an established brand,” Pit said to Latina.com about the company approaching him for the project.
Kodak launched the campaign last week at an exclusive event in New York with performances by Trey Songs and Drake. Pitbulll was originally on the the lineup, but couldn’t make it because of emergency surgery on a broken hand the day before in Miami.
The TV commercials for the campaign began airing this month with a very handsome Armando Pérez taking pictures with friends. The Cuban casanova admits he’s no shutterbug, but told us he did test out the company’s waterproof model recently and “took some underwater pictures that were very interesting.” We can only imagine.
The So Kodak campaign is targeted to young people who constantly share pictures with family and friends through social media, and they couldn’t have made it any easier than with the Share Button. Don’t you want one?! For your chance to win a Kodak Easyshare M590 Digital Camera enter here.
To learn more about ‘So Kodak’ visit www.kodak.com.