Gloria Estefan Week: How Social Media Changed Her Life
09/30/2011 - 12:19 ||
Our celebs have gotten really savvy with social media, particularly Twitter, especially when it comes to breaking news. Gloria Estefan just joined earlier this year (@gloriaestefan), thanks to Pharrell, who produced her new album, Miss Little Havana. Ever since joining, her following has grown to 75,000 and counting.
Here’s the icon’s take on social media and why it’s helped her get closer to her fans.
Besides totally changing the music industry, how has it been a useful tool for you?
Well one of my majors in college was communications. And this was when the University of Miami's communications department was in its seedling stages. So it's fascinating to me. Obviously the tough side is that it destroyed the music industry as a business. But that has never been my focus. We [her and husband Emilio] got very lucky that we made a lot of money at something we love. But we only did it because we loved it. We've had businesses that are nothing to do with music and we would have been fine.
Music was never all you had.
Right. But it was never “Let's become rich and famous and let's try to get a hit.’ It wasn't that. I'm not the kind of person that likes being the center of attention. I joined the band for fun. We started writing for fun. It's what we love to do. And it turned into this amazing career and a lot of money. That's gone now. That doesn't mean we're gonna stop making music. Because the reasons to make music are still there for me. And so that part, social media has really done a number on the business side because nobody's gonna pay for what they can get for free. And that's just human nature.
Now you can talk directly to your fans!
Which is what I do when I get on Twitter. If they're gonna just put something on [to promote], my peeps will do it, which is why I make them write (from G's Peeps), so that they [the fans] know that that's not me, ‘cause I'm never gonna get on there and say, ‘Hey, buy my single,’ or ‘Hey, this is coming.’ It's not me.
It cuts out the middleman, doesn’t it?
Yeah, I'm not having to speak through a journalist. Which is all well and good. But I get immediate response right there [on Twitter]. They can ask questions, I can answer questions, they can see my personality direct. It cements that relationship. And I wish I could do it more. I really can’t do it as much as I want to because there's not enough hours in the day. But I try to.
I think you do a good job. You definitely are on there!
Oh yeah. I'm on there. And when I'm on, I'm on. I'll talk to them. I try to combine, like if I'm doing my hair for two hours and sitting in the chair, rather than just sitting there doing something on my own, I take that time and I talk to them.
And that's that window for them to be able to feel a part of your life and your world.
Exactly. And it blows my mind that these people are all over the world! And it blows my mind the age, too. They're young. They're teenagers and in their 20s. And I go, ‘Oh my God, I also have my older fans!’
Yeah, it's a great thing. I hope they're gonna like this record.