Common Scents: José José Launches Cologne

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Celebrity fragrances are nothing new. In the last few weeks, Sarah Jessica Parker launched SJP NYC; Beyoncé debuted her first perfume Heat; and Kim Kardashian has been all over the place promoting her eponymous aroma. It’s usually the sweet smell of success that spurs stars to create their own scent for others to wear.
Hence I was surprised to hear that Mexican singer José José developed his own namesake cologne for men. The romantic balladeer, who catapulted to fame in the 80’s, isn’t exactly a household name these days—even despite recently releasing the mariachi album Ranchero.
But before we discount him, you should know that the profits from the scent benefit women and children living with AIDS, a very worthy cause indeed. So next time you’re shopping for a new parfum for your sweetie, you may want to bypass Antonio Banderas’ Spirit and David Bisbal’s Pura Esencia and go straight for José José.

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About this author

Grace Bastidas, Deputy Editor

Born and raised in Queens, New York, where more languages are spoken than anywhere in the world, Grace Bastidas is Latina’s Deputy Editor. She oversees lifestyle content, including topics as diverse as career, health and relationships, and occasionally writes about her own experiences in The Good Life section. As a writer, Grace’s work has appeared in The New York TimesNew York magazine, The Wall Street Journal and Travel + Leisure. She is fluent in Spanish.

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