Banana Republic Adds Latin Artists to Spring Ad Campaign

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Singer/ songwriter Tommy Torres, jazz musician Esperanza Spalding and saxophonist David Sanchez will join a list of musicians who signed on as the new faces of Banana Republic’s spring campaign. They will be joined by Sara Bareilles, Liz Phair, OK Go!, soul singer Ayo, Dashboard Confessional, and classical violinist David Garrett.


Billboard
reports, the national campaigns will feature print advertising, window displays and billboards identifying the artists wearing the company’s clothes. Banana Republic customers will receive an iTunes gift card with purchase Feb. 17 – 26, redeemable for a free compilation of songs by the participating artists.

The artists’ music will be played in-store, and Sanchez and Torres will perform invitation-only acoustic sets at Banana Republic stores in New York, San Francisco and Los Angeles on Feb. 26.

Banana Republic’s chief marketing officer Peter DeLuca tells Billboard that the campaign began by targeting “the modern soul”: shoppers between the ages of 25 and 49 who “aspire to a city lifestyle,” says DeLuca. “We’re really trying to establish the brand’s vision of the city as an anchor point. Music is a key piece of the puzzle.”

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