Stars Come Out For Kenny Ortega's "This Is It" Premiere

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Sony put on an impressive star-studded gala for the premiere of Kenny Ortega's This Is It concert film showing Michael Jackson's last days. In another example of how over-exploited the pop star's death has become, the This Is It premiere may be the first ever to sell merchandise commemorating the event. T-shirts, the film's CD and key chains were on sale for those lucky enough to be in attendance at the highly anticipated debut.

Jennifer Lopez, Roselyn Sanchez, and Rosie Perez were all on hand to watch the film. Although it was speculated that no members of the Jackson family would attend the premiere, all of Michael's brothers showed up to support the movie. Jermaine told People magazine, "They say this is it, but this is just the beginning."

"It's a sad moment, but we have to support our family," added brother Jackie.

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Mariela Rosario,

I'm a raging opinionista and I love to share my ramblings on everything from pop culture to food to stuff that makes me laugh & cry! I've worked in all types of media (TV, film, print) and was previously the online editor at Latina magazine before joining Mamás Latinas. On most nights you can find me working my way through my library of cookbooks or playing with my puppy Lola (my only child so far). I have a wonderful hubby who shares my passion for any and all kinds of travel. Together, we've formed a semi-professional wine drinking team.

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