FOX has gone out of its way to make its 3-D animated movie, Rio as authentic (and as Brazilian) as possible. First, the studio cast Brazilian-born actor Rodrigo Santoro as a lead in the film, then they hired Brazilian director Carlos Saldanha to helm the project and later recruited iconic Brazilian composer, Sergio Mendes to score it.
Now, The Hollywood Reporter says that this Friday, FOX will be hosting the film's premiere in — you guessed it — the slums of Brazil! The first public screenings will take place inside the CineCarioca Nova Brasília film theater located inside the favela compound Complexo do Alemao in Rio de Janeiro.
The area, which is a three-square-mile complex, was once tightly controlled and governed by drug trafficking gangs until last year when it was taken over and liberated by a joint task force.
We think it’ great that FOX has gone out of their way to add authenticity to this movie, which is set in Brazil and tells the story of Blu, a domesticated macaw from small-town Minnesota, who meets the fiercely independent Jewel, and takes off on an adventure to Rio de Janeiro with the bird of his dreams.