Looks like Fast & Furious 6 won this weekend’s race. The latest installment in the sexy Fast & Furious franchise beat out its competitors at the box office this past Memorial Day weekend.
According to The New York Times, the Justin Lin-directed film earned a whopping $122.2 million in ticket sales over the four-day period, claiming the number one seat in the movie house at North American theaters. The craziness that is The Hangover Part III brought in a little over half of Fast 6’s earnings – a disappointing $63.8 million since it hit theaters last Thursday. The Hangover Part III has received poor reviews in comparison to its previous two installments.
Fast & Furious 6 stars Vin Diesel, Paul Walker, Dwayne Johnson, and some of our all-time fave (and badass) Latina actors, including Michelle Rodriguez and Jordana Brewster – both past Latina Magazine cover girls, might we add.
As for the film’s overwhelming success this weekend, it may be due to its marketing (or the anticipation of just having a new Fast & Furious film because, come on, this is the sixth one).
Nikki Rocco, Universal’s president for distribution, spoke about the new film, saying “You cannot take anything for granted anymore. We never let up on this movie for one minute.”
According to The NY Times, Universal and a financing partner dished out about $160 million to make the film and at least another $100 million to market it. The movie proved successful with minority viewers; 32 percent of ticket buyers were reportedly Latino.
We did call the film Fast & Furious… & Latin.