NuvoTV is getting a makeover thanks to Jennifer Lopez.
The network providing culturally relevant programming for English-speaking Latinos, which was founded in 2004, has teamed up with J.Lo for a brand new movement. The Boricua pop star, who took a majority stake in the company last year, was officially appointed chief creative officer of the channel, which reaches an estimated 31 million homes nationwide.
During the 2013 NuvoTV upfront at the Edison Ballroom in NYC yesterday, Lopez dished about her new gig and how she is preparing for the re-launch of the network’s programming in July. She addressed the crowd in a stylish sheer floral blouse paired with white pants, and said, “It is still almost impossible to find Latinos accurately portrayed in the media.” The Puerto Rican mogul added, “Now, I’m fortunate enough to be in the position to do something about it.”
Several new shows are being launched including, Mario Lopez: One on One, where the famous host gets to sit down for an intimate chat with fellow celebrities. Comedian Anjelah Johnson will also star in her own comedy series, The Homecoming Special. In addition, the network will release a documentary about J.Lo’s life and rise to success.