Jennifer Lopez is the New “Face” of L’Oreal

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Add another title to J.Lo’s resume: Beauty Ambassador. Word broke this morning that Jennifer Lopez has become the latest face of L’Oreal Paris, and will appear in ads for a new hair care line set to launch in 2011.

In an interview with WWD, L’Oreal says that the ad campaign was created specifically for Jennifer. “It was never just another commercial, it was designed for Jennifer’s personality. She is the one speaking directly to the camera...in her own words,” says Cyril Chapuy, L’Oréal Paris global brand president. We have no doubt that Jennifer will perform perfectly. 

Wife, mom, singer, dancer, actress, judge, producer, perfumer, fashion designer—and now beauty ambassador. There’s nothing La Lopez can’t do.

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