EXCLUSIVE: Prince Royce Dishes On His Sprint Partnership & Birthday Wishes

EXCLUSIVE: Prince Royce Talks Sprint Partnership, New Album, Birthday Plans & More
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As a teenager, Geoffrey Rojas worked at a New York City Sprint store to save up for his future. After getting laid off, he put his earnings towards his dream of becoming Prince Royce. The rest, as they say, is history.

On May 1, life came full circle for the swoonworthy bachatero when Sprint’s Hispanic Business Unit announced they were rehiring him at an event in Miami, Florida. His duties will include helping the company develop unique music-related initiatives and programs.

We caught up with Royce shortly after he presented a $10,000 check to the non-profit organization ASPIRA of Florida on behalf of the company as his first order of business. See what he said about his new gig, his upcoming birthday, his English-language album, and more: 

Can you go back into the mind of a young Geoffrey Rojas, Sprint employee, who was trying to save up some cash for his first album. Do you think he could have ever imagined he’d be back at the store as a big star and working with them again?

While working at Sprint, I wasn’t thinking, ‘One day I’m going to sit down with the CEO of Sprint and come up with this amazing plan.’ This is crazy! It’s a little weird to me being back at the store and seeing everyone in their uniform. It’s a little emotional. As I was being introduced and they were telling my story, I felt teary-eyed. It’s a great story.

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I’m excited that together we’ll be helping out the community. We just donated $10,000 today to help kids reach their full potential. We’re going to be doing a lot of fun events and visiting Sprint stores all over the U.S. bringing music. I think the fans are really going to enjoy it.

What can you tell us about your partnership?

What we’re trying to do is inspire the youth. When I was working at the Sprint store, I got laid off. I was bummed out, but I stayed positive. I used the money I had earned while working there to make my first album. Without that job, maybe "Corazón Sin Cara" would never had been made. It’s a very inspirational story.

I’m excited that together we’ll be helping out the community. We just donated $10,000 today to help kids reach their full potential. We’re going to be doing a lot of fun events and visiting Sprint stores all over the U.S. bringing music. I think the fans are really going to enjoy it.

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