Messiah is Lending His Rapping Skills for Gatorade's New Campaign "Counter Attack"

Messiah is Lending His Rapping Skills for Gatorade's New Campaign "Counter Attack"

Messiah "El Artista" is getting it on with Gatorade. 

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The hip hop artist did a voice over for the company's latest campaign titled "Counter Attack." The rap is poetic and really speaks to the message of the commercial about athletes working their butts off to make it big. 

“As a rapper, I am able to use my voice as a way to tell a story within every song,” Messiah stated. “I feel honored that Gatorade specifically chose to have my voice for the campaign, and even more honored that they gave me the freedom to tell it my way.”

Messiah speaks about resiliency, incredibility, inevitability and brilliance. This campaign is set to run across all small screens in the country for six months. 

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Check out the commercial below: