Rapper/producer Swizz Beatz is following in the footsteps of his wife, Alicia Keys and dying a digial death on Twitter today (World AIDS Day) to help raise money for the Keep a Child Alive Foundation.
"Today I have some bad news. I'm dead. The real Swizz is dead," said Swizz in a Youtube video he created yesterday. "I decided to sacrifice my digital life to help millions and millions of people with the HIV virus in India and Africa, so that means no more tweets, no more fashion updates, no more beats, no more music, no more livestream, it's all gone." Swizz asked his fans to help fight HIV/AIDS by helping him raise money. "We gotta save some lives today," he urged.
Other Latin stars sacrificing their digital lives for the cause include, Maxwell, La La Vasquez, and her hubby Carmelo Anthony. Justin Timberlake, Kim Kardashian, Lady Gaga and Ryan Seacrest also died digital deaths today.
Here are a few reasons why the entire Latino community (not just celebs) should care about World AIDS Day:
- Latinos accounted for 21% of new AIDS diagnoses in 2008
- The AIDS diagnosis rate per 100,000 among Latino adults/adolescents was the third highest of any racial/ethnic group in the U.S.
- Among women, Latinas account for 16% of new HIV infections and their HIV incidence rate is nearly 4 times the rate for white women
- Latinos ages 20–24 account for 24% of new AIDS diagnoses reported among young adults in 2007, but represented 18% of U.S. young adults
For more information on HIV/AIDS and the Latino community, visit the Kaiser Family Foundation at kff.org.