Demi Lovato is the face for The Radiant Collection from Tampax and Always!
The gorgeous 22-year-old singer is working hand-in-hand with the feminine protection brands to help encourage young women to wear whatever they want even if it is that time of the month. The campaign's message aligns perfectly with Lovato whom is a huge advocate of body confidence and acceptance.
We caught up with the platinum-selling recording artist to talk about her involvement with The Radiant Collection campaign, her new album, female empowerment, and more.
Check it all out in our exclusive interview below:
You’re the face for the new The Radiant Collection from Tampax and Always campaign. What inspired you to sign on?
The Radiant Collection is something that I really resonated with because I’m all about women empowerment and they’re really empowering women to be fearless when it comes to that time of the month — being confident and just feeling good in themselves, which is really difficult — well, I feel like it’s difficult for me, at least, every time that comes around.
What’s the one thing you would tell your fans when it comes to female empowerment?
I think what’s so important, nowadays, and what I’ve really been proud of to witness all over the world is women using their voices and speaking up about equality — and just trying to make a difference. That’s what’s really been exciting for me. I think it’s important that women find their confidence and not let anything stop them.
Definitely! You recently posted a photo on Instagram of yourself in a bikini and discussing “the thigh gap.” What prompted that?
I keep hearing this “thigh gap” thing and when you hear it so many times it starts to get embedded into your head. I think it’s important that somebody says, “Hey if you don’t have this, it doesn’t mean that you’re not beautiful and it doesn’t mean that you don’t have a beautiful body.” I don’t naturally have one, but I feel really confident in my shape and I’ve worked on it and gotten to a really healthy place. I know that I may not have one, but I’ve come really far and I’m proud of the body that I’m in today — and I just want women to feel that way as well.
Love that. Now, you’re working on a new album and new music, what can you tell us about that?
Well I can’t really tell you a lot. I wish I could. This album I really want to be authentic to who I am as an artist and find my way in the industry — set myself apart from other artists and just really finally showcase what I can do. I’m working with people that I have dreamt of working with my entire career, so the fact that I’m able to do that, it’s really big. I’m experimenting with different sounds in the studio so it’s exciting!
When it comes to your fans, what is in the back of your mind when working on campaigns such as the Radiant Collection or even when working on your music?
I want to always maintain the authenticity of standing up for what I believe in, and with the Radiant Collection I feel like it really does that. It embodies what I believe in, which is helping women find their self-esteem and their confidence. I do that with everything. Some songs may not be about empowering women, but my message overall is that. And also men! I think there’s a lot of issues that have to do with body image issues that’s not really spoken about with men and it’s getting that message out there too and hopefully just making a difference.
You have a lot of fans that are very young and are going through puberty and getting their period for the first time and all these crazy body changes. Do you have any advice for them for getting through it?
It’s never easy when your body changes. It’s something that you’re not in control of and my eating disorder actually started when my body started to change because I didn’t want it to, I wasn’t ready for that. I wish that I had just embraced it and let my body morph into the young woman I was becoming. It would have saved me years and years of misery that I went through. And that’s another reason why I really wanted to get involved with this because I want girls to know when their bodies are changing that it’s okay.
Great advice! Any final words?
My skin care line! You can go to DevonnebyDemi.com. It’s an all-natural skin care line and people are really loving it. It’s legit. So yeah, try it out! [Laughs]