Speedo, Ralph Lauren and Macy's told Ryan Lochte "BYE FELICIA!" after his drunken escapades (and lies) during the Rio Olympics.
Macy's and Ralph Lauren have removed images of the athlete from their brand, and Speedo is ending their $50,000 sponsorship of Lochte and has decided to instead donate a portion to the Save the Children charity.
"While we have enjoyed a winning relationship with Ryan for over a decade and he has been an important member of the Speedo team, we cannot condone the behavior that is a counter to the values this brand has long stood for," Speedo USA wrote in a statement.
Lochte was pulled from Ralph Lauren's "Meet the Athletes" Rio Olympics page. "We are working closely with the [U.S. Olympic Committee] on the developments in Rio and are reviewing the situation," a spokeswoman told WWD.
Macy's svp of corporate communications and external affairs denies that the removal of Lochte was because of the Rio incident, but other sources say otherwise. A comment in a Jezebel article Friday from a Macy's employee in the visual department claimed his team received an "emergency email" to remove "Lochte branded Polo collateral for the Olympics capsule." A tweet from another Macy's visual merchandiser said she received a similar email, asking for the removal of all Lochte materials.
Lochte did an interview with Matt Lauer on NBC Nightly News this weekend, where he fessed up to his "immature behavior."
"I'm taking full responsibility for it," Lochte said. "If I never exaggerated that story ... we wouldn't be in this mess. It was my immature behavior."
It's good to know that at least Lochte is showing some sort of remorse for his actions, but we'll see how this situation plays out for him.