Lingerie is usually worn discretely, but for Paz de la Huerta, its something to show off to the world. The 26-year-old star of HBO’s Boardwalk Empire is the new face of Agent Provocateur, a British luxury lingerie label. In addition to a series of short films De la Huerta will appear in for the company’s website, the actress of Spanish descent will also don lingerie in a photo campaign, which will make its debut in this month’s issue of V and the fall-winter issue of AnOther magazine, WWD reports.
One ad shows De la Huerta getting out of a car in the least discrete way possible; her legs are spread apart, revealing lavender-colored underwear. According to Sara Shotton, the brand’s creative director, the new campaign is meant to be a little riskier. “I thought, why don’t we do a campaign that celebrates that you’re wearing Agent Provocateur… a guide to how to strategically flash your lingerie?” she said.
For Shotton, De la Huerta fit the bill perfectly. “We always try and choose girls that are true Agent Provocateurs, and she definitely is AP through and through,” she said. “She’s got an amazing body and she’s naturally very, very sexy.”
Watch De la Huerta in action below: