Mountain Dew, David Guetta Videos Mask Racism Against Mexicans and Blacks as Creativity

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Like Tyler, Guetta, the French crossover EDM artist, took to racial stereotypes to highlight his, ahem, creativity. In his new video for “Play Hard,” featuring Ne-Yo and Akon, the French born DJ employs almost every Mexican stereotype in the book—tatted cholos, a dancing hoochie mama, faux drug deals, over-sexualized pageant queens, an abuela wearing a luchador mask, big cowboy hats and pointy boots. Hey, Guetta you missed the Mexican jumping beans, coke-sniffing dealers, border jumpers and dramatic telenovela actors.
 
When the Mexican DJs of 3BallMTY feature a pointy boot dance off in the video for their hit single "Intentalo," it’s an homage to their culture; when a French DJ adds it to a montage of stereotypical images, it’s misguided and hurtful. Perhaps, 3BallMTY should do a remix video for “Play Hard” featuring French stereotypes — mimes, baguettes, snotty waiters and loose maids. They wouldn’t, though, because they would alienate their French fans. Clearly, Guetta doesn’t mind losing a few Latino ones.
 
Watch the David Guetta “Play Hard” video below and let us know what you think in the comments section:

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About this author

Jesus Trivino,

Born and raised in Brooklyn, NY, Jesús Triviño Alarcón began his professional journalism career at Vibe. At 25, he became editor-in-chief of Fuego, the first national English language Latino men’s magazine, and served as senior editor for Scratch, a magazine dedicated to hip-hop producers and DJs. Since then he has guided the editorial direction for MyNuvoTV.com, the online component of the Latino lifestyle cable network, and BET.com's music shows and specials including 106 & Park. Additionally, he has written and reported for the NY Daily News, SLAM, The Source, XXL, Inked, SOHH.com, People.com, Essence.com, and many more. In his 13-year career he’s interviewed countless celebrities including Carmelo Anthony, Demi Lovato, Marc Anthony, Rosario Dawson, Willie Colón, Jay-Z, Nas, Jessica Alba, John Leguizamo, 50 Cent, Kanye West, among others. Today, as Latina’s Entertainment Editor he’s constantly thinking WWJD—What Would Juanes Do?

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