"Saturday Night Live" is finally targeting Hispanic audiences.
The producer, Broadway Video together with NBCUniversal Telemundo has launched Más Mejor, a comedy studio with the purpose of discovering new Latino talent and reaching a millennial audience. The studio will create short comedy sketches in both English and Spanish and distribute them across YouTube and social channel, according to Adweek.
“Hispanic comedy is an underserved area, especially in digital,” Peter Blacker, EVP of Digital Media & Emerging Business, NBCUniversal Telemundo Enterprises, said. “There’s not a lot of content focused on this market.”
Some of the lineup of talent include: Fred Armisen and Horatio Sanz; Oscar Nuñez; Billy and Fernando Rovzar; Adriana Bello; Grace Parra; David Lopez; Dustin Ybarra; Carlos Alazraqui; and Melissa Villaseñor.
We shall see what's in store with this new venture!