Jessica Alba’s eco-friendly brand The Honest Company is under fire yet again — this time for selling organic baby formula that is actually partly synthetic.
According to the lawsuit, which was filed in Los Angeles Superior Court by the Organic Consumers Association earlier this month, “of the 40 ingredients … more than a quarter are synthetic substances that are not allowed in organic products…some…are federally regulated as hazardous compounds. At least one of these ingredients is irradiated…some have not been assessed as safe for human foods, much less for infant formulas.”
Some of the inorganic substances listed include: sodium selenite, cholecalciferol and calcium pantothenate, made from formaldehyde — a carcinogen.
On its part, The Honest Company said, “our Organic Infant Formula is cleared by the Food and Drug Administration and meets all safety and nutritional standards. It is also certified USDA Organic by an independent third party, in strict accordance with the National Organic Program. We are confident this lawsuit will be dismissed.”
If so, why then is the company holding back on revealing the identity of the third party who provided the USDA Organic certification?
This isn’t the first time its credibility is brought into question, either. In February, the company was sued for inauthentic “natural” labels on 41 products that contained “synthetic and toxic ingredients.” Then in March, Margo Smith filed a class-action lawsuit against the company claiming that advertisements stating that its liquid detergent, dish soap and multi-surface cleaner don’t carry sodium lauryl sulfate (SLS) were, well, dishonest.
With the continuous allegations against The Honest Company, it’s no wonder there are suspicions Alba may be gearing up to sell. Guess we will just have to wait and see what happens.