Call to Action
On September 10, 2010, the Mexican Red Cross posted a video on YouTube featuring de la Reguera encouraging people to donate money and goods for the relief efforts following Hurricane Karl, which has been hailed as “the most destructive tropical cyclone to strike the Mexican state of Veracruz on record.” The storm caused an estimated $5.6 billion USD in damage. “I just came back from Veracruz yesterday,” de la Reguera told Latina.com. “There was a very bad category 4 hurricane in my hometown of Veracruz and the whole state was devastated. I was there for three weeks to help. But the situation is not easy right now." The video went viral on Twitter and other online sites, raising much needed money for the storm’s victims.