George Lopez Signs Deal With Latino-Focused Film Studio

Presburger also discussed Latino audiences and the studio’s efforts to reach out to the growing base of consumers. “As our breakout hit Instructions Not Included recently demonstrated, Latino audiences are hungry for mainstream commercial entertainment that incorporates Latino characters and themes, and George’s broad appeal and cross-cultural humor is tailor-made to meet this demand.”

Lopez's first project is a film called La Vida Robot. The movie will begin filming in New Mexico in mid-October, and is based on a real life David-and-Goliath story about four undocumented Mexican-American teenagers from Phoenix who form a robotics team. 

The studio is responding to growing consumer requests for Hispanic-focused entertainment following the summer’s breakout hit Instructions Not Included, which has been breaking box office records for weeks

Are you excited about the partnership?