George Clooney to Launch Casamigos Tequila
01/25/2013 - 12:15 ||
Sexy salt-and-pepper-haired actor George Clooney can't seem to get enough of Mexico's most popular drink. He and buddy Rande Gerber (Cindy Crawford's husband) teamed up to create a tequila brand called Casamigos, a private label launching nationwide this winter.
Named after the adjacent homes Clooney and Gerber own in Baja, Casamigos was conceived after the tequila connoisseurs couldn't find one that met their exact expectations, which according to Clooney is “warm, rich tequila whose taste we didn’t have to cover up with salt or lime.”
Vanity Fair is reporting the two teamed up with a master distiller in Jalisco, Mexico to create a "sublimely drinkable tequila distilled from 100 percent Blue Weber agave and a proprietary yeast." It was intended to be enjoyed for personal use, but word got out and soon everybody started asking for it.
After real estate mogul Michael Meldman joined as a partner, the trio decided to beef up supply, launch a site (with a hilarious video to boot), and taste and approve each bottle that goes out. Gerber and Clooney will also number and sign every bottle.
Check out their video warning what could happen if you don't drink tequila responsibly:
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