Eddie Cibrian Goes Nearly Nude for Charisma

It’s hard not to notice chiseled actor Eddie Cibrian when he’s clothed, so when he went nearly nude for Charisma’s spring ads he set hearts aflutter. The god-like Cuban bore (almost) all at a private Los Angeles residence to model towels as a part of Charisma’s 2012 campaign.

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Cibrian, who is divorced from Brandi Glanville of Real Housewives of Beverly Hills and currently married to singer LeAnn Rimes, does not let the modeling go to his head. “You have a lot of people on the photo shoot looking at you, going, ‘Oh that looks wonderful, that’s unbelievable…those [towels] look great,” he told PEOPLE. “I realized it was all about the product, and not about me.” We think it was at least a little bit about him.

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Cibrian can be seen in Tyler Perry’s upcoming film Good Deeds.