Dora the Explorer to Promote Family-Friendly NYC With Bilingual Campaign

NYC has a new ambassador! 

MORE: Meet The New Dora The Explorer!

Dora the Explorer has been chosen to be part of a new tourism campaign in both English and Spanish as New York City's family ambassador. 

NYC & Company announced they have teamed up with Nickelodeon for a yearlong campaign that will push families to travel to the five boroughs by spotlighting their family-friendly attractions. 

"From the Staten Island Ferry and Times Square to the amazing diversity of Queens, the views from the Brooklyn Bridge Park and the wonderful Bronx Zoo, it's no surprise New York City has become a favorite family destination," NYC Mayor Bill de Blasio stated. "I am very excited to have Dora as our official embajadora to show families from across the globe the countless recreational and cultural riches of the five boroughs."

PLUS: Dora The Explorer Turns 10! See Her Many Looks Through The Years

Pam Kaufman, chief marketing officer and president of consumer products with Nickelodeon Group, said it was a privilege to have "our iconic Latina heroine Dora" as NYC's official ambassador in 2010 and that it's an even "greater honor" to have her reprise her role this year. 

"New York City offers so many attractions, and there's no one more equipped than Dora and her friends to help encourage kids and families from around the globe to visit and explore the greatest city in the world," Kaufman said. 

We can't wait to see what Dora will be doing as the new NYC ambassador!