The video highlights the many innocent ways black lives are lost from heading to Bible study to “laughing,” and “walking home with a friend.” The video opens with Keys saying that one woman lost her life for "failing to signal a lane change" and the list goes on. Other celebrities featured in PSA include Beyoncé, Rosario Dawson, Adam Levine, and Pink.
At the end, Keys said, "Go to WeAreHereMovement.com to tell President Obama and Congress that the time for change is now. We demand radical transformation to heal the long history of systemic racism so that all Americans have the equal right to live and to pursue happiness."
Watch the moving PSA below: