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Racial Stereotypes in Advertising are Alive and Well

Racial Stereotypes in Advertising are Alive and Well

By Grace Bastidas | 08/03/2011 - 16:00 | 0 Comments

A new ad campaign for the New York International Latino Film Festival makes fun of Latino stereotypes in an effort to draw attention to the many clichés about Latinos in the movies. One ad features a chart with the varying roles Latinas have played in films, with “maid” beating out such categories as surgeon and judge.

But...

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Latinas Stereotyped as “Cleaners” by Clorox Press Release
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Latinas Stereotyped as "Cleaners" by Clorox Press Release

By Stacey Rivera | 11/19/2010 - 15:40 | 0 Comments

Clorox released a press release this week explaining the findings of a study by Garcia Research (commissioned and paid for by Clorox) that finds that, for Latinas, “cleaning is a rite of passage, taught by mothers and grandmothers and meant to influence present-day routines and brand choices.” Huh?

The study goes on to claim:

  • 93 percent of Latinas helped...

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