Pepsi Announces Music Partnership With Prince Royce

Pepsi has an exciting, new Latino partner: bachata star Prince Royce!

The 16-time Billboard Latin Music Award winner was announced on Wednesday as the newest member of the Pepsi music family. This year, the brand will support Prince Royce on his U.S. summer tour and through a national campaign.

Earlier this year, Pepsi and the bachatero teamed up to surprise New York fans with a free performance leading up to Super Bowl XLVIII. Prince Royce also appeared in a fun Pepsi intermission spot that aired during this year's 56th Annual Grammy Award Show

Tune in to the 25th Annual Billboard Latin Music Awards on April 24th to spot Pepsi and Prince Royce in a set of four ads dedicated to the brand's "Live For Now" spirit. The show airs on Telemundo at 7pm EST on Thursday, April 24th, and Royce is nominated for 16 awards -- including Artist of the Year! 

Congrats, Prince Royce! 

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About this author

Cristina Arreola, Associate Editor

Originally from El Paso, Texas, Cristina Mari Arreola earned her degree at the Medill School of Journalism at Northwestern University before moving to New YorkNew York. In her downtime, you can usually find her scouring the city for the most authentic Mexican food (still looking...), scaring herself silly watching horror movies, or frantically reading a novel from her (extremely lengthy) reading list. . You can follow her on Twitter at @c_arreola

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