Kat Von D
Kat Von D created and launched her makeup line with Sephora in 2008, and it’s only gotten better and better. She releases new products and collections every year, and has expanded to fragrances as well.
Demi Lovato: Nail Art Kits
The performer partnered with The New Black to create her own line of nail art kits. The limited edition kits were available at ULTA stores and ULTA.com, but there are rumors more will hit the shelves soon.
La La Anthony: Motives for La La
Que bonita! La La partnered with Loren Ridinger to create “the best makeup for beauty in every shade.” Catering to African-Americans and Latinas, La La explains that the line is for every girl that wants to find a shade or color that suits her personality, but also at an affordable price.
Fergie: Fergie by Wet n’ Wild (Center Stage Collection)
Fergie launched her collection in February, which is all priced under $6. “It was important to me that my line is affordable to my fans but I wanted to give it a luxury spin,” she told WWD.com. She has a “For My Primas” prima, inspired by her Hispanic fans, and the Carnaval in Rio Shimmer palette is inspired by her Brazilian fans.
Selena Gomez: Nicole by OPI
The singer and actress not only has the right moves – she has the right polishes. She partnered with Nicole by OPI for a collection of fun, young colors and a holiday set. That released in January.
Mariah Carey: OPI Nail Polish Collections
Mariah partnered with OPI to launch a limited edition set of nail polishes, including an 18K white gold and silver leaf top coat. She also partnered with them for a “Liquid Sand” collection, which leaves a cool, textured finish.
Erica Mena: Pritty n Pink
The Love & Hip Hop star launched her lipstick and eye shadow line by Lady J Cosmetics, which features bright bold shades.
Gisele: Sejaa Pure Skincare
Yep, the Victoria’s Secret Brazilian beauty founded a line of skincare in 2010. The masks and creams are eco-friendly, using recycled packaging and all-natural ingredients.
Evelyn Lozada: Vida Lux Cosmetics
The star launched the line as “E by Evelyn Cosmetics,” but it recently got a revamp last year and renamed as “Vida Lux Cosmetics.” The affordable line includes great palettes and more, including great mineral glosses that are paraben-free.