Born to Ecuadorian immigrants in Brooklyn, NY, Jesus Trivino Alarcon began his rapping career in 1984 as the genre’s first toddler MC, Lil’ Baby. After dropping two classic albums, Midnight Criers and Reasonable Pout, he left the rap world to concentrate on school. By the time he attended Brooklyn College, he used his hip-hop cred to start writing for Vibe, The Source, XXL and SOHH.com.
At 25, he became editor-in-chief of Fuego, the first national English language Latino men’s magazine, and served as senior editor for Scratch, a magazine dedicated to hip-hop producers and DJs. He has also guided the editorial direction for MyNuvoTV.com, the online component of the Latino lifestyle cable network, and BET.com's music shows and specials including 106 & Park. Today, as Latina’s Entertainment Editor he’s constantly thinking WWJD—What Would Juanes Do?