Eva Longoria Launches Latino Victory Project To Boost Hispanic Political Power

Eva Longoria arrives at 3rd Annual Variety's Power of Women Event
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Eva Longoria wants more Latinos in office -- and she wants Latino voters to put them there. 

That's why the actress teamed up with Henry Munoz III, the finance chairman for the Democratic National Committee, to launch the Latino Victory Project, which aims to empower Latino voters and political candidates. 

According to Fox News Latino, Longoria and Munoz announced the project during a press conference on Monday, May 5 in Washington D.C. The non-partisan group plans to raise money to support Latino candidates, including Texas state Sen. Leticia Van De Putte, who is currently running for lieutenant governor, and Angel Taveras, the mayor of Providence, Rhode Island, who is currently running for governor. 

"During the 2012 elections, we got a taste of how powerful the Latino community could be as record numbers of voters and donors participated in the political process," Longoria said. "When we engage, we get a seat at the table. This is why we stand here today in an effort to capture that momentum and institionalize that power through the launch of the Latino Victory Project."

In 2012, 11.2 million Latinos voted, according to RYOT NewsHowever, another 12.1 million eligible voters stayed home. Longoria and Munoz hope to change those numbers and get more Latinos on the ballots and in office. 

A statement announcing the launch of the project said that the lack of Latinos running for office further discourage the political participation of others in the Latino community. The Latino Victory Project hopes to tackle both issues.

"When voters do not see people on the ballot that reflect their community, they are less likey to vote," the statement read. "It is this glaring disparity in political power and representation that led leaders in the Latino community to launch the Latino Victory Project."