Some videos make us laugh. Others make us cry.
And some make up do both by reminding us what an amazing, special place the world can be sometimes.
A new ad created by FCB Brasil highlights CNA's "Speaking Exchange" program, a project where students from the CNA school in Liberdade, Brazil video chat with elderly Americans who live in the Chicago-area Windsor Park Retirement Community. The idea? These Brazilian students don't have the resources to study abroad, but want to practice their English. The elderly Americans are lonely, and just want someone to talk to and share their stories with.
The conversations that result are enormously heartwarming. Despite the age difference and thousands of miles of separation, the Brazilian students and the American retirees develop a bond that enriches them both culturally and emotionally.
The video is more than just a marketing ploy, too! According to AdWeek, these conversations are recorded and uploaded to YouTube, where a language teacher can then view them and evaluate the students' development.
Watch the video below: