Or is it a recipe for disaster? I've been raising this question about more than a few giant music stars, since their strategy of late seems to be total sound reinvention...but it's particularly interesting with respect to Paulina Rubio. On her latest YouTube video, La Chica Dorada herself says she's almost done recording her new album and picking its first single (click below to watch). She stays tightlipped about the details, but according to her brother, Pau's new album will be a full tribute to her native country of Mexico, complete with traditional rancheras and what he describes a "un tema ranchero hawaiiano [a Hawaiian ranchera song]."
I'm not even going to pretend to know what that last part means, but I would like to know what you all think of this move. After all, Paulina is best known for ultra-catchy, Red Bull-energy level songs that are unabashadly Pop with a Captial P! On the other hand, this is the type of 180 that should earn her some admiration from fans, because she's doing it all for the love of her patría.
Do you think Paulina will be able to lose all that synthy production and capture the more emotive, old-school feel of traditional ranchera music, or does she have the potential to reinvent the classics and make them even better? Or, do you love her just for trying?
Pau fans, let me know what you think.
WATCH: Paulina Rubio talks about her new album