Most awards shows are inherently boring and Thursday night’s Billboard Latin Music Awards didn’t prove any different. Broadcast on Telemundo from Miami, the whole thing felt excruciatingly long—and at times, awkward.
Let’s start with co-hosts Aylin Mujica and Alan Tacher—could they have been any stiffer? They kept making a big deal about Enrique Iglesias broadcasting via satellite from Minsk, Belarus, which was more oddball than it was awe-inspiring. And don’t even get me started on Vin Diesel, who introduced his friend Don Omar and apparently brought a bit of “Hollywood” to the show. The muscley actor growled a few times into the microphone and said something about being a tiger, which incited the crowd to go semi-wild—the whole thing was drawn out as the camera kept panning across the room.
The fashion choices were uninteresting, as well. Most of the women were done up in what looked more like prom dresses, which makes sense, considering the time of year, and a few of the men broke out baptisimal white suits for the occasion. I think Christian Castro was channeling John Travolta in Saturday Night Fever with his.
The actual awards portion of the evening was pretty repetitive as the same folks (Flex, Enrique, Mana and Aventura) kept winning. No wonder reggaetonero Flex was cut short when he was delivering his thank you speech for Hot Latin Song of the Year (“Te Quiero”)—the guy had already been up there seven times!
All in all, there were some worthwhile moments: Do-gooder Daddy Yankee received the Spirit of Hope award for his humanitarian work with his foundation “Corazon Guerrero.” Legendary guitarist Carlos Santana was presented with a Lifetime Achievement Award and performed with Mana. Paulina Rubio sparkled in a purple mini as she sang “Causa y efecto” backed by high school students. Flex pleased the crowd with the winning track. And salsa legend Ruben Blades, who I wrote about yesterday, closed the night with a classic performance that made up for any of the earlier low points.
Did you watch last night? What did you think?