Zoe Saldana Signs Endorsement Deal with Avon

Avon

2010 is Zoë Saldana's year and apparently, we're not the only ones who think so! Following in the footsteps of Salma Hayek and Reese Witherspoon, Saldana was just named the face of a new fragrance being released by Avon.

Entitled Eternal Magic, the fragrance “takes inspiration from the rare Princess Monaco Rose,” according to an Avon press release. “It means so much to me to be associated with a company that shares my values and believes in empowering women,” says Saldana, who thrilled about the new partnership. Saldana is best known for her role as blue Na’vi warrior princess Neytiri in her latest film, Avatar, which has banked over $1 billion and is currently holding steady as the second highest grossing film of all-time. But it is her natural beauty and strength that landed her this latest gig with Avon, her first major endorsement deal since the huge success of Avatar.

Geralyn Breig, senior vice president and president of Avon North America, says, "We are thrilled to have Zoë as the spokesperson for Eternal Magic. Every woman wants to be unforgettable and Zoë perfectly embodies that feeling. She’s a rising star in Hollywood—and has built a strong reputation for playing empowering characters that leave a lasting impression."

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Mariela Rosario,

I'm a raging opinionista and I love to share my ramblings on everything from pop culture to food to stuff that makes me laugh & cry! I've worked in all types of media (TV, film, print) and was previously the online editor at Latina magazine before joining Mamás Latinas. On most nights you can find me working my way through my library of cookbooks or playing with my puppy Lola (my only child so far). I have a wonderful hubby who shares my passion for any and all kinds of travel. Together, we've formed a semi-professional wine drinking team.

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