Spray and Sniff: Our Review of Gucci's "Guilty" Fall Fragrance

Gucci creative director, Frida Giannini, was sitting in her car listening to Barbra Streisand’s song “Guilty” when she imagined the concept for the brand’s latest fragrance, Gucci Guilty ($55, available on gucci.com starting today!). I like to picture her in a really sleek convertible, pushing the gas pedal with killer Gucci heels, and whipping around the curves of some Italian road. Based on the perfume’s ad campaign, maybe she was: The TV commercial features actress Evan Rachel Wood fearlessly speeding through a dark and empty futuristic city to meet Chris Evans. (By the way, you can watch the commercial—which is basically a mini-movie shot by Frank Miller—during the VMAs on Sept. 12.)

I fell for the floriental scent—a blend of orange, pink peppercorn, lilac and patchouli—at first whiff. In fact, I’ve already picked out the black cocktail dress I’d wear with it. But I wanted to get a second (and third and fourth) opinion, so I turned to the Latina staff. Here’s what they said:
"It’s a loud fragrance—like hanging out with my family on nochebuena and trying to talk over everyone. Definitely a holiday night-out scent!"–Yuliana Gómez, managing editor
"It smells vintage. Like Chanel No. 5. Or the Maja powder on my mother’s vanity that I would always play with as a child."–Mariela Rosario, online editor
"Normally, I’m not a fan of strong fragrances; but there’s something about this fragrance that draws me in. It’s the type of perfume where if you spray it on in the morning, you don’t have to worry about spraying yourself every couple of hours; it’ll last. And I love cool perfume bottles, so that’s a bonus!"–Janel, editorial intern

"Ooh, I really like this. It’s perfect for a big night out. The woman wearing this knows exactly what she wants—and gets it."–Verky Arcos, assistant editor
"Too heavy for me; but Flossie, my grandma, would’ve rocked this!"–Lisa Vosper, director of photography