Bloomingdale’s Beautiful Renovation

racked.com

The New York City store has eagerly unveiled its newly renovated first floor beauty department this week. The sprawling space is split into separate “rooms” via color scheme and brand compartmentalization. Super-high displays, photographs and signage make it easy to find your favorite label in a sea of chic names like YSL, Lancome, Estee Lauder and Clinique. Bumble and Bumble has introduced a styling bar, where for a small fee a trained artist will dry-style your hair on the spot. The eco-friendly lighting on the floor is bright, but not blinding. The layout is vast, yet not complicated. Bloomingdale’s has proven not only how much they value their beauty brands, but how much they value the enjoyment a customer finds in shopping them. Bravo!

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