Already the number one selling women’s fragrance in New York City’s flagship Macy's department store after only six days on the floor, Beyoncé’s first fragrance, Heat, is generating some…well, you know. The only thing hotter than the sales of this sweet juice is the ad campaign, shot by "Single Ladies" video director Jake Nava. The spot features a writhing Beyoncé in a clingy, silky slip of a dress—which does actually slip off her back at one point in the video—singing the smokin' hot classic tune, "Fever."
While she confessed at the fragrance’s NYC media launch party how personal this project was to her—from the bottle to the juice—she also said she was thrilled to create a perfume, as "all the icons I respect have their own fragrances." She also shared a personal and particularly sweet anecdote from this week’s Grammy awards celebration; she said, "My husband said to me, 'You won six Grammys and you smell good!' And I said, 'It's Heat!'" No doubt the unique floral-fruity-woodsy mix will go on and create a raging fire in the fragrance industry.