The 12 Most Diverse Beauty Brands

Finding the right shade to complement your skin tone can be a toughy at times, and it can get even more complicated when brands limit your choices. Well, we decided to simplify things a bit for you by rounding up some of the best brands with variety — because all women don’t just come in light and medium. 

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1. Lancôme

Lancôme is one brand that holds true to its belief of embracing all types of beauty. Using a wide range of ambassadors from Penelope Cruz to Lupita Nyong'o, Lancôme continues to promote diverse and universal beauty. Their large scale of products will also give you an endless amount of choices.

2. Bobbi Brown

For over 20 years, Bobbi Brown has been globally recognized as a beauty powerhouse. This high-end brand continues to create universally flattering products, from their large range of foundations to their iconic shimmer bricks and much more!

3. Younique

Younique cosmetics' mission is to uplift and encourage inner and outer beauty in women of all backgrounds. From their wide range of foundations to concealers, this brand makes sure they have something for everyone.

4. Laura Mercier

When it comes to their products, Laura Mercier is all about enhancing your own natural tones. And fortunately, this luxury brand recognizes that women come in many shades with many different undertones, so they make sure to provide their consumers with a broad selection.


5. MAC

When it comes to beauty, MAC Cosmetics has become a true pioneer in the business. Whether you’re a professional makeup artist or beauty lover, you’ll be sure to find a shade that complements you, no matter the product.


After teaming up with Queen Latifah to create their Queen collection, COVERGIRL gained an even fonder place in our hearts. This efficient and affordable brand allows women of all shades to truly feel like royalty. 

7. Inglot

Founded over 30 years ago in a small town in Poland, Inglot continues to be a leading brand, with more mixable shades than most on the market. Currently with over 41 AMC Cream Foundation shades alone, you can be sure this brand leaves no beauty behind.


8. Maybelline

When it comes to beauty, Maybelline has surely become known as one of the major trendsetters. This leading makeup brand continues to create new innovations year after year, while providing women of all backgrounds with many different color options. 

9. L'Oréal Paris

For years, L'Oréal Paris has and continues to be one of the most beloved brands of women of all backgrounds. In 2014, L'Oréal broke the mold and created a line of rogue lipsticks for all shades, and we couldn't love them more for it!. Their unique campaign inlcuded a variety of celebs who the lipsticks were named after, including Zoe Saldana, Frieda Pinto and Eva Longoria

10. Iman

Since its launch in 1994, Iman cosmetics set out to provide women of color with products to complement their many different skin tones. Today, the brand includes over 16 foundation shades and continues to embrace women of all ethnicities through their campaigns. 

11. Nars

When it comes to makeup, Nars knows it’s all about letting the woman shine through! This is why they created products covering all ranges. From their wide spread of blushes in highly complementary shades to their matching highlighters, this brand will surely not leave you disappointed.

12. Charlotte Tilbury

After working as a makeup artist for 20 years, Charlotte Tilbury decided to create a line of cosmetics to cater to every woman's needs. Her diverse line of cosmetics not only includes a wide array of foundation shades, but she also creates formulas to target different skin issues such as hyperpigmentation, dark spots, aging, and even acne.