With reporting by Melissa Vargas.
It's hard to impress Latinas when it comes to beauty! But we road tested about a gazillion new products to find the most wow-worthy ones that do just that. We present to you the 2015 Latina Beauty Awards! Up first, all the best makeup products:
For light/day coverage
BareMinerals Complexion Rescue Tinted Hydrating Gel Cream ($29, bareminerals.com) combines the best of BB cream, CC cream, and tinted moisturizer for the perfect sheer-medium finish.
For easy touch-ups
Blotterazzi by Beautyblender ($20, Sephora stores) is a washable, reusable alternative to blotting papers. It lives in a mirrored compact so you can always have it around.
3. Bobbi Brown
For mature skin
A total game-changer, Bobbi Brown Intensive Skin Serum Foundation SPF 40 ($62, bobbibrowncosmetics.com) is infused with serum to moisturize as it covers. A star is born.
For natural color
For long-wearing, buildable cheek color, Clinique Cheek Pop Blush ($21, clinique.com) comes in 12 different shades, each shaped in a cute gerbera daisy.
5. Cover FX
For undereye circles
Cover FX Custom Cover Drops ($44, coverfx.com) was a beauty blogger sensation this year. Add a few drops to your moisturizer, serum, primer, or oil to create your own level of coverage.
For the sun-kissed look
It’s hard to say which we like more: the radiance it gives you, or the jaw-droppingly fab double-G case of this Gucci Golden Glow Bronzer ($60, saksfifthavenue.com).
7. Kat Von D
For easy contouring
Sculpt like a pro with Kat Von D Shade + Light Contour Palette ($46, sephora.com), designed by the Latina who included shades for our different colors of skin.
8. L'OREAL Paris
For glowing skin
L’Oréal Paris True Match Lumi Liquid Glow Illuminator ($12.99, drugstores) brightens skin to enhance key features you love like your brow bone or Cupid’s bow.
For smooth application
MAC Mineralize Timecheck Lotion ($44, maccosmetics.com) uses a polymer technology that acts like a photo retoucher for your face, blurring lines and shrinking pores.
For rosy cheeks
Apply NARS Dual-Intensity Blush ($45, narscosmetics.com) wet to achieve a high-impact flush, or dry to get a natural-looking flush. You’ll have gorgeous cheeks either way.
For full lips
Don’t be fooled — this clear gloss volumizes big-time. Chanel Gloss Volume Plumping Lipgloss ($30, chanel.com) is perfect for a naturally pretty pout!
For bronzed eyes
A collaboration with YouTube beauty guru Kathleen Lights, ColourPop Where the Light Is ($20, colourpop.com), lets you create bold or subtle looks.
For “wow” effect
Create the perfect cat eye using CoverGirl Intensify Me! Liquid Liner ($8, drugstores). The paddle tip allows for two looks: thick and dramatic, or thin and elegant.
14. L'OREAL Paris
For fast brows on fleek
The mini brush in the L’Oréal Paris Brow Stylist Plumper ($8.99, drugstores) makes even the skimpiest arches fabulously full.
For YouTube stars
Finally! A high-definition lipstick. Revlon Ultra HD Lipstick ($9, drugstores) captures the perfect bold-lip selfie!
For eyes that pop
Ultra-creamy Maybelline New York Eyestudio Lasting Drama Gel Pencils ($8, drugstores) are easy-breezy to use and come in rich, beautiful colors.
For everyday runway looks
So this is how you get supermodel lips. YSL Volupté Tint-in-Oil ($32, yslbeautyus.com) is an oil-based gloss with a pointed applicator that gives high sheen. Use with a light hand.
18. Circa Beauty
For darker skin
Circa Color Balance Liquid Foundation ($15, Walgreens stores) from Eva Mendes’s beauty line keeps Latina skin smooth and flawless without being heavy or cakey.
For thick lashes
For fanned-out lashes with length, lift, and volume, try Lancôme Grandiôse Mascara ($32, lancome-usa.com); its curved wand allows for exacting application every time. Now available in brilliant, highly pigmented colors.
20. Urban Decay
Urban Decay Naked Smoky Palette ($54, Sephora stores) comes in a gorgeous case with 12 stunning shades, matte to sparkly, to create a light and sexy smoky eye.