Kat Von D Is Re-Releasing Her Sultry Lipstick Shade For A Good Cause


The tattoo artist turned beauty guru is at it again. Kat Von D, known for her completely vegan and cruelty-free cosmetic line, is re-releasing one of her most beloved liquid lipsticks for a good cause. Adding this cute lippie to your makeup collection will raise money for a charity called Project Chimps.

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This organization was founded in 2014 after it was determined chimpanzees were no longer necessary for private research, according to their website. The charity provides a sanctuary for the chimps located in the mountains of Northern Georgia, where they can live their lives outside of a lab.

The tattoo artist, who is very outspoken about her stance on animal testing and the use of animal by products — she’s even releasing a vegan shoe line by the end of the year! — is relaunching her iconic rusty red shade appropriately named “Project Chimps.”

The shade was originally released last August. This time, it is exclusively available on her website for a limited time and retails for $20. The matte finish lipstick is a long wearing shade that flatters many skin tones, as she advertised on her Instagram account @katvondbeauty.



PLUS: Kat Von D Asks Nars to Stop Testing on Animals

Now you can look good and feel good knowing that your bold lip look was not tested on animals and in fact, helps them too.