Get ready to shop! Rihanna's Fenty Beauty collection has arrived and it's everything we've dreamt of! The Wild Thoughts singer's highly anticipated line is the most inclusive cosmetics items the to hit the market. Here's why we're obsessed with it!
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1. 40 Shades of Slay-ness
The Caribbean beauty devoted her makeup line to women of all skin tones and of all personalities.Creating the numerous shades "so that women everywhere would be included," targeting a large range of traditionally hard-to-match skin tones. She named the product Pro Filt’r Soft Matte Longwear Foundation, which gives your skin an instantly smooth, pore-diffused, and matte finish that easily builds to medium to full coverage. This oil-free formula was made to resist against sweat and high humidity while not clogging your pores. Talk about a win-win! Did we mention it's long-wearing too? Visit your local Sephora or click here to find your shade.
2. Destined for Diversity
In the Fenty campaign video, there was one clear message: diversity. It's no secret the beauty industry has often been called out for misrepresentation of “beauty” and lack of diversity amongst women. In celebrating our cultures and differences, Rihanna featured Brazilian model, Camila Costa and full-figured Chilean, African-American and Swiss model, Paloma Elsesser.
3. Latinx Pro-Makeup Artists
Along with inventing every detail of each product in her cosmetics collection, The Work singer also personally appointed three distinguished makeup gurus to represent the brand around the world. The global artistry team roster includes Latinx MUAs, Priscilla Ono and Hector Espinal as along side James Kaliardos. This diverse of a glam squad is both edgy-ness, feminine, and prestigious.
4. Honoring Complexion
"Because, no matter your skin type, adding glow on glow = unwanted shine," said the 29-year-old. By making a statement such as that, Rihanna is empowering women of color to embrace their natural skin. Ever wanted to recreate RiRi's radiant complexion?! Uh, yes sign me up!
5. Unicorn Nude
Remember the one lip gloss you loved that look fabulous on you, your BFF, and even your abulea? If you don't it's because it never existed! Rose gold is universally flattering on all skin tones. This is the unicorn of nudes that looks good on everyone. This must-have lip gloss provides an ultra sexy shine and nourishes while conditioning your lips with shea butter-enriched formula making them look instantly fuller and smoother!
6. Easy Proof!
For the busy Mami, who wants to contour but has no time and the powerhouse executive whose intimated by make up the Fenty Beauty has you covered. The beauty products give you with step by step process on how-to use the goodies making it easy to conceal, contour, and highlight. The pre-bundled light-as-air makeup sticks are magnetic! So, no more losing your products everywhere chicas. From hues named Linen, Amber, Starstruck to Suede, Espresso, Sinnamon, the line was designed for all your complexion and portable package. Besos, Rihanna!