Playing with emojis just got a whole lot more fun!
L'Oreal USA has launched Beaumoji, an emoji keyboard dedicated to all things beauty — and we're obsessed. Featuring 130 different emojis, Beaumoji showcases the latest trends in makeup, skin and hair.
“We know the online conversation around beauty is huge and continuing to spike along with the shorthand language of emojis. We saw an opportunity to provide expressions and tools for our beauty community that reflect the daily conversations we see happening,” Rachel Weiss, Vice President of Innovation and Entrepreneurship at L'Oréal USA, said. “With Beaumoji, our goal is to provide emojis that beauty enthusiasts crave and speak to their unique passions, lifestyles and personalities.”
According to L'Oreal, the keyboard is organized into categories:
It Girl - featuring illustrations of current beauty trends
Pampered Life - highlighting characters indulging in beauty experiences
Iconic - showcasing cult-favorite beauty products such as Urban Decay NAKED Palette, Clarisonic, Maybelline New York Great Lash Mascara and more
Can we say beauty lovers paradise right at your fingertips? We think yes!
In addition, to celebrate the launch, L'Oréal is offering enthusiasts the chance to design their own emoji to be added to the keyboard. Winners will be selected by a panel of the top influencers in beauty, and flown to BeautyCon NY in October to unveil their designs. (Additional contest details can be found on beaumojicontest.com)
You can download the keyboard here, and see the world of beauty emojis that awaits you below: