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CoverGirl’s Newest Face

By Angelique Serrano | 05/05/2010 - 12:00 | 3 Comments

Country songbird Taylor Swift (above, left) has been named a new face for CoverGirl cosmetics. Her sweet youth and vibrant energy are no doubt a beautiful match with the everywoman brand.

But that got us wondering…if you had the power to select any Latina celebrity or role model as the face of a major cosmetics brand like this,...

Jennifer Lopez's Tour of Beauty

By Angelique Serrano | 04/28/2010 - 14:00 | 1 Comment

Out in full force to promote her new rom-com, The Back-up Plan, Jennifer Lopez toured the country looking supremely glamorous at every turn. Take a look at a few highlights from her trek, and see our suggestions for products you can use to get the look!

Environmental Activist Jamie Baratta Shares Her Top Eco-Friendly Beauty Essentials

By Mariela Rosario | 04/23/2010 - 16:00 | 3 Comments

NYC girl-about-town Jamie Baratta is trying to make going green sexy. "Yeah, sexy, but also hip," says the undeniably stylish Nicaraguan and Italian California native.

Baratta founded the website Greenjar.net, the first online Environmental Lifestyle magazine to bridge the gap...

Steal This Look: Paulina Rubio

By Angelique Serrano | 04/21/2010 - 17:00 | 0 Comments

In her awesomely cheestastic video for the song “Ni Rosas Ni Juguetes,” Paulina Rubio spends time beautifying in front of her vanity mirror while plotting maliciously against her man. Her look is so of this decade, I think every chica should master it. The face is dominated by thin black eyeliner all around the eyes, mascara, bronze cheeks, light...

Mascara Hall of Fame

By Angelique Serrano | 04/09/2010 - 13:00 | 0 Comments

Here in the Latina beauty department we love a good mascara. Really, who doesn't? That's why we decided to count down the best ones around. From volumizers to lengtheners and everything in between, take a look at our slideshow of winning wands. Then let us know if we have omitted any of your favorites by leaving a comment for our consideration.

What in the World of Makeup is Tokidoki?

By Angelique Serrano | 04/07/2010 - 12:00 | 0 Comments

In the cartoon world of Tokidoki, mischief, mayhem and makeup collide to create a colorful beauty brand with an eclectic cult following. Created by Italian artist Simone Legno, the collection of cosmetics is as effective as it is whimsical. The Eyeshadow Palettes ($25 each, Sephora stores) are filled with four fun, yet easy...

Air Brushed Perfection

By Angelique Serrano | 03/24/2010 - 13:51 | 1 Comment

Ever wonder how celebrities always look so perfect on screen? Their skin is always luminous and glowing (yes, J.Lo, we mean you!); there’s never a pore in sight! Well, we’re pretty sure we’ve discovered their secret: air brushed makeup. And no, it’s not an exclusive celebrity privilege. You can purchase an airbrush system of your own!
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Steal Her Beauty Look: Rocsi

By Angelique Serrano | 03/19/2010 - 13:00 | 2 Comments

BET personality Rocsi clearly has a look she loves, rocking shiny nude lips and thin black eyeliner at two recent events. Here’s how to get the look for yourself:

Step 1: Line the upper lash line with a soft, thin black eyeliner pencil. Stay as close to the lashes as possible when drawing the line. Then line the inside of your lower lash lines. Try...

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