What in the World of Makeup is Tokidoki?

In the cartoon world of Tokidoki, mischief, mayhem and makeup collide to create a colorful beauty brand with an eclectic cult following. Created by Italian artist Simone Legno, the collection of cosmetics is as effective as it is whimsical. The Eyeshadow Palettes ($25 each, Sephora stores) are filled with four fun, yet easy-to-wear shades, and each comes with a cute keychain character. The adorably prickly green cactus character Bastardino dangles off a Cromatico Eyeshadow Palette. Cromatico Eyeshadows ($15) are nestled inside skull-and-bones compacts, and deliver massive color payoff. Perfetto Pen Eyeliner ($16) is destined to become a go-to favorite liquid liner to young budding makeup artists everywhere. Head to a Sephora store to check out this outrageously fun collection, and surrender your inner child to the crazy-cool world of Tokidoki.