Latinas are expertas when it comes to all things beauty, so it's no surprise some of the top brands in the industry are led by Latinas. Here are some of the kickass chicas that are taking over the cosmetics world:
1. Eva Mendes
Actress and entrepreneur Eva Mendes is bringing us high quality makeup at an affordable price. After seeing a need in the market for luxury yet affordable products, Mendes decided to launch Circa Beauty in 2015. "Growing up, I was from a very lower-middle class family, and I really got all my makeup and products from drugstores. But the quality of the products just wasn't there," Mendes stated in an interview. The line carries a variety of products for women of all backgrounds, ranging from $8 - $15.
2. Kat Von D
Kat Von D took the beauty world by storm after launching her exclusive self-titled cosmetics line with Sephora in 2011. Ever since, this badass collection — which features pigment-packed liquid lipsticks, fierce eye liners and high coverage foundations — continues to be a top seller. With her chic packaging and controverisal names like "Underage Red," Kat continues to blur the lines between femininity and edge. The star has also hinted that a Too Faced makeup collab is in the works.
3. Lora Arellano
Celebrity makeup artist Lora Arellano is a prime example of how hard work and dedication can turn your passion into a career. After attending beauty school, the Mexican-American makeup lover decided to take a major leap with business partner, Dana Bomer, and launched Melt Cosmetics. Their unique matte lipstick shades have quickly become a hit in the market. Arellano has also become a huge Instagram sensation, and has gained notoriety as Rihanna's makeup artist.
4. Vegas Nay
With over 20 years of experience as a makeup artist, Naomi Giannopoulos (aka Vegas Nay) became an instant social media sensation by sharing her fabulous makeup looks and tips. In 2015, Vegas Nay launched her exclusive Stardust Eye Shadow Palette with Too Faced cosmetics, and also has her own line of popular eye lash extensions called Vegas Nay Lashes.
5. Rea Ann Silva
Rea Ann Silva is the mastermind behind the little pink sponge of glory that has changed the way we apply makeup for good. Since its release, the Beauty Blender has become a staple for girls and makeup artists across the nation. This little beauty sponge has become the key to mastering the art of blending.
6. Jessica Alba
Latina powerhouse Jessica Alba is unstoppable. Not long after Forbes named Alba one of the richest self-made women in America, the star added another branch to the Honest Company. Last fall, Alba launched Honest Beauty, which carries a variety of cosmetics for women of all skin tones. With the Honest Company already valued at $1 billion, this new fabulous venture of beauty products is sure to be great addition to her brand.
7. Salma Hayek
Actress Salma Hayek is sharing all of her abuela's amazing beauty secrets by incorporating them into marvelous beauty products. In 2011, the Mexican beauty launched Nuance, a line of cosmetics, skin care and hair care products, feauring rich ingredients like cocoa and rose petals. The line is available exclusively at CVS.
8. Demi Lovato
Demi Lovato is on top of her game — on and off the stage! The 23-year-old star is the brains behind Devonne by Demi, a skin care line aimed toward young women, providing them with clear and healthy skin. A percentage of the line's profits are also donated to support the Lovato Treatment Scholarship, which covers costs for those struggling with mental health and/or addiction issues. Lovato, also just released her own line of cosmetics with N.Y.C New York Color.
9. Katia Beauchamp
If you're a beauty junkie then the name Birchbox will certainly ring a bell. Mexican-American Katia Beauchamp is one of the co-founders of this major beauty subscription brand. Katia and her team executed what no one else thought of at the time: they successfully combined beauty and technology. The Harvard Business School graduate and her team launched Birchbox in 2013, and the company has grown tremendously ever since.
10. Gabriela Hernandez
After growing up idolizing her grandmother’s beauty routine, Argentine Gabriela Hernandez decided to turn her love of makeup into a business. In 2004, Hernandez founded Bésame Cosmetics, a luxury vintage makeup line. Inspired by trends from the 1920s through the 1950s, Hernandez designed this line with the intent to inspire women to own and embrace their own femininity.